Principal Product Designer · Los Angeles

Craft that moves the business.

I own ambiguous product work end to end: strategy, systems, craft, experiments, and working code when it helps. Now leading design on CohnReznick's Strategic AI team; before that, products used by 3M+ people at PEAK6.

Alex Camp, smiling in sunglasses by the ocean
Selected work

Selected work (03)

Selected work, newest first.

03 / 03

MasterClass · 2022 – 2023

MasterClass

Growth through experimentation

A premium membership where small conversion gains are worth millions. As Senior Product Designer, I designed and tested changes on each core acquisition surface, from the homepage hero to checkout.

5/5core acquisition surfaces lifted conversion in A/B tests, up to +12%

Read case study
MasterClass homepage with an onboarding quiz question built into the hero

Designer who builds (03)

I ship my own apps, too.

Designed, built and launched solo, idea to App Store.

Career

The full path.

2026 – Now

CohnReznickPrincipal Product Designer / Design Engineer

Leading design for the Strategic AI team on a new suite of accounting software, designing in Figma and in code.

2023 – 2026

PEAK6Staff Product Designer, Design Engineer

Owned product strategy and end-to-end design across the EdTech portfolio, Zogo and Poker Power: four consumer products and one B2B product on shared systems, for 3M+ users. Mentored two designers. Later prototyped and shipped beta features and internal tools in code.

2022 – 2023

MasterClassSenior Product Designer

Designed and tested conversion experiments across homepage, navigation, category, class and checkout pages.

2019 – 2022

HITRECORDProduct Designer

Creator tools, feeds and the Alpine design system during 20× MAU growth. The iOS app was an Apple App of the Day, and the team won an Emmy for Innovation in Technology.

2007 – 2026

SkyconceptsFounder

50+ startups and established companies, from 0→1 launches to scale-ups, including GolfForever, Sydecar, Crosscourt, 2GTHR and DailyKarma.

2010 – 2019Started in web design and development at CTECH Services and InMotion Hosting, then Lead UI/UX Designer at Promocodes.com.

About

A little more human.

Most of my work has helped people learn something: finance, poker, a creative skill. I care about building tools that unlock curiosity, confidence and forward motion.

I grew up in Morton, Illinois, the pumpkin capital of the world, and started designing websites for local businesses there in 2007. Now I live in Los Angeles.

When I'm not designing, I'm usually building a small app for myself or making music.

Contact

Let's talk.

The best way to reach me is LinkedIn.