Zogo Finance
Alex leads design strategy and execution for Zogo Finance, shaping the product vision across B2B and consumer platforms on native mobile, web, and partner SDK integrations.
Through thoughtful UX design and purposeful gamification, Alex helped transform Zogo into a more engaging and habit-forming financial education platform. By reimagining user flows, lesson structures, and reward systems, his work drove a 50% year-over-year increase in retention, a 36% lift in skill completions, and meaningful gains in session time and weekly engagement - showcasing how intentional design can make learning both effective and rewarding.
⚡️ Skill Completion +36% YOY, Retention +25% YOY
Alex led the design strategy and execution for the team’s first AI-powered feature, delivering personalized financial news in Zogo’s signature style. By scraping trusted sources and using AI to distill each story into 3–7 bite-sized takeaways, the experience helps users stay informed without overwhelm. Relevant lessons are cross-referenced from our content library, driving a measurable +27% increase in lesson starts.
⚡️ 27% conversion of news articles to lesson starts
Alex is well-versed in creating interactive prototypes that bring ideas to life and drive alignment across teams. Using tools like Figma, Figma Make, Cursor, and Claude, he quickly simulates interactions, flows, and behaviors to streamline communication with product and engineering. His prototypes enable usability testing, validation, and fast iteration. Beyond design, Alex’s prototypes have also empowered the sales team to showcase simulated product experiences, including Zogo’s new SDK integration, turning early concepts into compelling, conversion-driving demos for prospective partners.
⚡️ Drove faster UX validation, rapidly tested interaction and flow design with engineers, and empowered sales to secure new partnerships through interactive, client-ready product demos.
Alex led the end-to-end design of Zogo’s new SDK integration - a turnkey solution that lets partners embed gamified financial education directly into their own apps and websites. From product vision to deliverables, he defined the design strategy, crafted high-fidelity flows and prototypes, and built an intuitive configuration interface enabling partners to customize features without technical expertise.
⚡️ The result is a seamless, scalable product that opens new revenue channels and positions Zogo to grow through deeper partner integrations.
Alex led a redesign of Zogo’s onboarding flow, guided by user research and A/B testing that validated adding more setup steps without hurting conversion. The new flow introduced early personalization, dropped users directly into their first lesson to build momentum, and moved identity verification to the start of the journey - eliminating friction during gift card redemption and turning it into a moment of delight.
⚡️ Increase in Conversion +10%. These updates gave the team richer user data for partner reporting and enabled us to personalize the Zogo experience for users in a more meaningful way.
