Empowering Financial Literacy

Learn how finance really works

Roles

• Lead product design across web, iOS, Android
• Develop and evolve brand identity across ecosystem
• Created and maintain design systems across various products
• Manage small team of designers

Contributions

Alex led the design effort to fundamentally redesign and rewrite the mobile app to set the company up for future growth and feature development. This revamp optimized the user experience by reducing friction points, streamlining navigation, and simplifying legacy touch points. This also allowed the team to further co-brand the entire experience for each of our 200+ partners. Alex contributed to increasing:

• ⚡️ Module Completion +53%
• ⚡️ Session Time +11%
• ⚡️ Weekly Skill Completion +20%
• ⚡️ Post Day 7 Retention +14%