Zogo Finance

Zogo Finance

Empowering Financial Education

Alex leads design strategy and execution for Zogo Finance, shaping the product vision across B2B and consumer platforms on native mobile, web, and partner SDK integrations.

Roles
  • Scaled a unified design system adopted across multiple products, improving design and engineering velocity and brand consistency, used by 3 million users.
  • Drove measurable growth through experimentation, UX refinement, and data-informed design decisions - balancing vision and execution.
  • Created and maintain design systems across various products, increasing design and engineering velocity
  • Mentor and develop designers, elevating design quality, collaboration, and delivery standards.
  • Designed internal AI initiatives, contributing to PEAK6’s broader EdTech and innovation portfolio.

Contributions
  • ⚡️ Retention +50% YOY
  • ⚡️ Module Completion +53%
  • ⚡️ Session Time +30%
  • ⚡️ Weekly Skill Completion +20%
  • ⚡️ Affiliate Link CTR +14%

Gamified Financial Learning

Through thoughtful UX design and purposeful gamification, Alex helped transform Zogo into a more engaging and habit-forming financial education platform. By reimagining user flows, lesson structures, and reward systems, his work drove a 50% year-over-year increase in retention, a 53% lift in lesson completions, and meaningful gains in session time and weekly engagement - showcasing how intentional design can make learning both effective and rewarding.

AI-Powered News Summarization

Alex led the design strategy and execution for the team’s first AI-powered feature, delivering personalized financial news in Zogo’s signature style. By scraping trusted sources and using AI to distill each story into 3–7 bite-sized takeaways, the experience helps users stay informed without overwhelm. Relevant lessons are cross-referenced from our content library, driving a measurable +14% increase in lesson starts.