HITRECORD

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HITRECORD is an online production company where artists make things together and remix each other's work. I designed its creator tools and feeds, and led its design system across web, iOS and Android.

HITRECORD web home on a tablet: new this week, Daily Warm-Ups, a For You feed and trending projects

What I worked on

Making it easy to contribute.

  1. 01

    One system, three platforms

    I led Alpine, the design system shared across web, iOS and Android, working with engineering on everything from components to iconography and motion.

  2. 02

    Reason to return daily

    Daily Warm-Ups: three quick prompts every day. Contributing became a few minutes of making, not a big project.

  3. 03

    Stories made for remixing

    We used a pattern people already knew, then made it ours: stories hold audio, video, full text and images, stay up for weeks, and link back to the prompt so anyone can download and remix.

The biggest lever

Art, one tap away.

The quick viewer made it far easier to see and discover other people's art. It's a modal that opens from anywhere in the app, so any piece can be played, read, hearted, commented on or remixed in place.

Every heart and remix notified the creator, which brought them back to make more. That started a network effect, and commenting went up too.

The quick viewer: one modal for viewing and reacting to any piece, surfaced across the app.

Also shipped

The work, up close.

HITRECORD Activity tab with followed creators' stories, and three story screens showing audio, illustration and text
Activity and Stories: followers see new work as soon as it's posted, and stories stay up for weeks.
Daily Warm-Ups on iOS: a few quick prompts each day, one swipe apart.
A HITRECORD class project lesson on tablet, with a team chat panel alongside
Class projects: guided lessons with your team's chat alongside, so learning turned into making together.

Impact

What moved.

The iOS app was an Apple App of the Day and an App Store feature story, and the team won two Emmys for Innovation in Technology.

These are company results from my time there. On a small product team, I contributed directly to them, designing the creator tools, feeds and gamification behind them.

More from the project (09)

A few more screens.

HITRECORD Discover screen on iOS with themed projects and contribution thumbnails
01Discover on iOS: open projects grouped by theme, with community contributions in each.
HITRECORD iOS home with Today's Warm-Up Exercises, and a collaborative project with prompts to illustrate, write or take a photo
02Daily Warm-Ups on the home screen, next to the open projects they lead into.
Several iPhones showing HITRECORD featured and explore feeds
03Featured and explore feeds on iOS.
A HITRECORD text piece with comments, and a sound with its remixes, resources and a Remix This Sound button
04Every piece shows its remixes and the resources it was built from.
HITRECORD course landing page on laptop and phone: Write and Record a Verse with Logic
05A course landing page for a songwriting class with Logic.
HITRECORD course page showing the lesson breakdown on laptop and phone
06The course's lesson breakdown.
HITRECORD class conversation screens with team members and chat threads
07Class conversation and team chat.
HITRECORD header menus and footer at desktop and mobile sizes
08Responsive navigation and footer across breakpoints.
HITRECORD sign-up screens asking which creative disciplines interest you
09Sign-up asks what you make, to personalize your feeds.

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