Poker Power

Play Life Differently. An App Built for Women.

Building critical life skills - like confidence, risk & resilience, and negotiation - through the game of poker.

Roles
  • Redesigned core poker gameplay, reducing friction, increasing contrast, and improving user cognition
  • Designed a new game for first-time members, a choreographed "pop-up-video" style game that dramatically increased game starts
  • Worked with 4 separate PMs to deliver features for a 0-to-1 membership subscription: on-demand videos, sub management and controls, new lessons and learning modules, and a retentive "daily tasks" feature
  • Redesigned the marketing website, email campaigns, and other fun things like branded coffee bags

Contributions
  • ⚡️ First Week Retention 3x
  • ⚡️ First Game Completion +82%
  • ⚡️ Game Starts +86%
  • ⚡️ Session Time +23%
  • ⚡️ New Email Capture Flow: 73%
2023-2025

Dialing in a Retentive Audience

Alex helped triple first-week retention in the Poker Power app by overhauling navigation and simplifying the core gameplay experience. He introduced a global tab bar that clearly separated Play and Learn modes, reducing confusion for new users, and launched a customizable push notification feature that let players choose when to be nudged for community games - boosting re-engagement and session consistency.

⚡️ First Week Retention 3x, Session Time +23%

Engaging New Users

Alex and his PM led the creation of an interactive onboarding experience designed to help new users quickly learn poker basics and feel confident playing their first game. They built a choreographed, “pop-up video”–style tutorial that guided players through a simulated match, teaching key rules and gameplay dynamics step by step.

⚡️ +82% Completion Rate, Game Starts +86%

Teacher Controls

At Poker Power, instructors are often guiding members through a real poker game and need a bespoke real-time feature set to educate the audience properly. Prototyping a new menu panel enabled our team to see – and feel – how a special layer over a game would empower them without obfuscating the action on the table below it.

⚡️Teacher Controls was a key update designed to empower instructors to manage gameplay more efficiently, reducing the time and effort required to guide students through poker sessions.