Scaled a 3M+ user consumer finance app, driving +36% skill completion and +25% retention through a systems-led mobile redesign.
A PEAK6 CO. / Design Leadership & Growth Zogo Finance →Tripled first-week retention and increased first-game completion by +82% by re-architecting navigation, onboarding, and real-time gameplay loops.
A PEAK6 CO. / Real-time UX & Systems Poker Power →Drove ~40% conversion gains across core acquisition surfaces, generating millions in incremental membership revenue in less than a year.
2x Webby Awards MasterClass →Helped fuel 20x MAU growth and +700% content consumption by redesigning creator tools and engagement systems that strengthened network effects.
2x Emmy Awards HITRECORD →