Trust the Progress.

Unlock your potential through team sport. CrossCourt is a basketball inspired social club built around tastefully designed spaces, a community bonded by team sport, and member driven experiences. Alex helped CC redesign their website and create a new design system to scale efficiently.

Contributions

• ⚡️ Improved Activation through dynamic onboarding
• ⚡️ Redesigned Scheduling, reducing friction & increasing signups
• ⚡️ Reengaged new users and members through lifecycle campaign design
• ⚡️ Increased velocity with a new design system