This branding project was produced for a client as a proof of concept. Members of the app share affiliate links and get a slice of the commission generated from either the traffic or conversion.
To create this wordmark, I used Proxima Nova Alt Condensed as the base font. I then made 6 insicions to the letter shapes at a consistent 43.1° angle to provide a harmonious, metephorical look. I left the bottom of the "l" be to add a bit of dissonance to the mark.
Two of the early designs I created for the sign-up and menu screens.