UI/UX Design has been Alex's focus since the beginning of his career. It began by designing and coding the front-end for over one hundred websites, and has evolved into a deeper focus in mobile, namely responsive web and native smartphone apps. He's also well-versed in creating the visual end of a design system, and knows what it takes to support the engineering side by collaborating closely with developers. Style guides, component libraries, grids, and typography all need to be created and maintained effectively to promote a strong brand identity, while consistency and flexibility is paramount. These talents coupled with his user-first mentality make his work intuitive, accessible, and ultimately a delight to use.